geraldbuckley

February 13, 2022

Google’s ZMOT (Zero Moment of Truth)

What is it and why should you care? When a consumer connects their smartphone to a website, it activates the ZMOT. This is the moment when […]
February 3, 2022

Ethical Considerations When Using AI to Write Marketing Copy

Assuming AI can write marketing copy, what are the ethical considerations? While it is true that these systems can provide ideas, they will always require human […]
January 1, 2022

Is SEO Better Than PPC?

While it might be tempting to use one methods, it can be risky to try to improve your business results with one at the expense of the other. This article compares the two and highlights the major differences.
December 29, 2021

Using Artificial Intelligence for Keyword Research

Using AI for keyword research has many advantages. The main one is it has the capacity to identify which keywords...
December 28, 2021

Artificial Intelligence wrote 11,600 words on “What is SEO?”

Can SEO write long form content on a topic like SEO? Seem so! Read on...
October 15, 2020

AI Makes Quick Work of Content Creation

AI has made it easier for everyone to do content marketing and digital marketing because AI can take on all of the tasks...