Digital Marketing

April 17, 2022

The State of Marketing Automation Via Artificial Intelligence in 2022

AI allows marketers to draw insights from the behavior of a customer base to tailor marketing campaigns to their preferences.
February 13, 2022

Google’s ZMOT (Zero Moment of Truth)

What is it and why should you care? When a consumer connects their smartphone to a website, it activates the ZMOT. This is the moment when […]