The goal of creating landing pages for your website is to turn visitors into customers. This means that careful planning and strategy are required. Entrepreneur contributors provide their own opinions. They will offer their own ideas about CTAs, imagery, and UX design. They also have their own tips for making landing pages that convert visitors into customers.
Call-to-actions (CTAs) on landing pages
A CTA, or call to action, is a critical element of a high-performance landing page. When placed in the right place, it plays on the psychology of the salesperson or customer and makes the content of the upgrade more compelling and thereby encouraging higher conversions. When used correctly, call-to-actions should be focused on a specific audience segment. If you have multiple audience segments, you may want to have two or more CTAs.
The type of CTA you use depends on your industry, medium, and business goals. By using A/B testing, you can find the most effective combination. This allows you to test the effectiveness of each CTA and adjust them according to the results. However, some basic features of CTAs are universal and can be applied to all industries. These include contrasting colors, value propositions, and clear, simple language.
Call-to-action buttons should be easy-to-understand, with a clear message and a clear action. Today’s consumers are more educated about the products and services they use, and they expect to be able to understand why something is better than another. Using CTA buttons that explain the benefits of clicking, buying, or sharing your product or service is a key strategy for improving your conversions.
In addition to creating a high-performing landing page, you can also test different types of CTAs to see what works best. For example, if you’re trying to sell a product, try offering a free download as part of the product’s description. This will ensure that the CTA button converts well.
Imagery is one of the most critical elements of a high-performing landing page. The visuals and messaging are what entice a visitor to take action, and they can make or break a landing page. Using high-quality, relevant imagery is essential to a high-performance landing page.
Using images that evoke positive feelings is a great way to create leads. Emotional imagery is especially effective when it helps convey the value proposition and promise of a product or service. For example, a landing page for CampMinder uses images of kids having fun and learning. These images highlight the value proposition and promise of the product or service and can increase conversions by a significant margin.
While images can be used to inspire action, it’s also crucial to make sure they work well with other elements on your landing page. For example, an image can inspire positive feelings, while a negative image can cause a visitor to become skeptical. Imagery also needs to match the copy on the page to ensure that it has the right effect on the user’s emotional state.
UX design of landing pages
High-performance landing pages require a combination of creative design and user experience (UX) principles. They must create trust and confidence in their target audience, make them understand the commitment they make, and make it easy for them to complete the action you wish them to take. To accomplish this, a landing page must be created for a specific purpose and target audience.
Design your page to load quickly. Your visitors don’t like wasting time. It’s important to make your page as fast as possible and to avoid overloading it with too many elements. It’s also important to make your page easy to code. Start by creating a Hero section.
Use the right colors, fonts, and layouts. Also, make sure your pages follow Fitts’ law. It’s essential that your landing pages adhere to the rules of visual hierarchy. You want to be able to distinguish each element and keep it distinct from other elements.
Ultimately, your landing page is the first impression you make on paying customers. Because of this, it’s imperative to maximize your landing page’s conversion rate. The combination of UX design and marketing tactics can increase your landing page’s performance. Ultimately, your website’s conversion rate is the lifeblood of any legitimate business.
In addition to focusing on conversion rates, a good landing page should be fast. While it may seem unimportant, page speed affects SEO, conversion rates, and Google Ads performance. So, making sure your pages load quickly is vital to your bottom line. The faster your visitors arrive at your website, the more likely they are to purchase.
The speed of a landing page is crucial for both SEO and conversion rates. When a page takes too long to load, customers may not be able to find the CTA they want. To improve the speed of a page, consult with a web development expert. There are many factors that affect the speed of a landing page.
A one-second delay in a landing page’s load time can cost an e-commerce site up to 7% of its conversions. This means that a site earning $100,000 per day can lose $2.5 million in a year because of this small delay. The best way to increase speed is to optimize the landing page, not the rest of the site. While your homepage may be built with a modern page builder, the product detail pages might be populated with heavy image files that add to the page’s load time.
High-performance landing pages have a clear path from A to B, limiting the potential for distraction. They also increase brand visibility. Visitors with a high-quality lead journey will check out your social media accounts or visit your website to find out more about your business. For this reason, it’s crucial to use singular objectives, which can help segment leads, create targeted messaging, and increase conversions.
Conversion rate is a key performance metric for landing pages. A high conversion rate can mean the difference between a successful campaign and a failed one. Top-performing pages convert 3 to 5 times better than average. This is a significant difference compared to industry averages, which vary from 2% to 5%.
Developing a differentiated offer on landing pages is vital if you want to improve your conversion rate. Many companies have a standard offer that they use to attract customers. In other words, lawyers often use a “free consultation” option. These offers are not very creative and are not unique.
A landing page should be simple, with clear calls to action. The page should also be clean and use contrasting colors. Avoid adding unnecessary menus or navigation. This may make the page appear more appealing to your visitors. However, keep in mind that large changes may have a major impact on your conversion rate.
A high-performing landing page can boost your stock before a potential client. Prospective clients may ask about your conversion rate when you present them with a proposal. In addition, a high-performing page will improve your chances of being hired. In addition, a high-performing landing page has consistent messaging throughout.
Landing page conversion rates are calculated by dividing the number of visitors by the number of people who converted. Then multiply that number by 100 to get the conversion rate. The goal of a landing page is to encourage the reader to take action. This action can be as simple as downloading a free guide, signing up for a newsletter, or purchasing a product. This is a conversion, and the conversion rate of a landing page helps you determine whether or not it is successful.
High-converting landing pages avoid wasting a viewer’s time. The key to getting a high conversion rate is to offer a solution quickly and clearly. A high-performing page will outline a problem users are facing, offer a solution, and briefly describe its salient features.