geraldbuckley

April 17, 2022

How Important Is Analytics in Digital Marketing?

When it comes to maximizing ROI of your digital marketing strategy, it’s imperative that you monitor analytics. Digital marketing analytics should be focused on the buyer’s […]
April 17, 2022

The State of Marketing Automation Via Artificial Intelligence in 2022

AI allows marketers to draw insights from the behavior of a customer base to tailor marketing campaigns to their preferences.
February 14, 2022

You be the judge: Can Artificial Intelligence Write Well Enough For SEO?

The future of SEO will be greatly affected by AI. It will be able to optimize your current content and suggest keywords and the right length. For years, SEO has been focused on relevance, quality, and value. Now, AI can help you optimize existing content...
February 13, 2022

Google’s ZMOT (Zero Moment of Truth)

What is it and why should you care? When a consumer connects their smartphone to a website, it activates the ZMOT. This is the moment when […]
February 3, 2022

Ethical Considerations When Using AI to Write Marketing Copy

Assuming AI can write marketing copy, what are the ethical considerations? While it is true that these systems can provide ideas, they will always require human […]
January 1, 2022

Is SEO Better Than PPC?

While it might be tempting to use one methods, it can be risky to try to improve your business results with one at the expense of the other. This article compares the two and highlights the major differences.