April 17, 2022Published by geraldbuckley on April 17, 2022Categories Digital Marketing TechnologyThe State of Marketing Automation Via Artificial Intelligence in 2022AI allows marketers to draw insights from the behavior of a customer base to tailor marketing campaigns to their preferences.
February 13, 2022Published by geraldbuckley on February 13, 2022Categories Digital MarketingGoogle’s ZMOT (Zero Moment of Truth)What is it and why should you care? When a consumer connects their smartphone to a website, it activates the ZMOT. This is the moment when […]
December 29, 2021Published by geraldbuckley on December 29, 2021Categories Search Engine Optimization SEO TechnologyUsing Artificial Intelligence for Keyword ResearchUsing AI for keyword research has many advantages. The main one is it has the capacity to identify which keywords...