Digital Marketing

April 17, 2022

The State of Marketing Automation Via Artificial Intelligence in 2022

AI allows marketers to draw insights from the behavior of a customer base to tailor marketing campaigns to their preferences.
February 13, 2022

Google’s ZMOT (Zero Moment of Truth)

What is it and why should you care? When a consumer connects their smartphone to a website, it activates the ZMOT. This is the moment when […]
December 29, 2021

Using Artificial Intelligence for Keyword Research

Using AI for keyword research has many advantages. The main one is it has the capacity to identify which keywords...