Creating a high-performing email starts with a relationship with your subscribers and a plan to segment them by their needs and interests. Once you have established a relationship, you will need to craft an engaging email that can convert your subscribers into buyers/customers.
Relationship between you and your subscribers
Creating an email that is relevant to your subscribers is crucial. It’s also important to make sure that you use the best time to send an email. Emails sent at the wrong time may get mixed in with other emails and not make it to your subscribers’ inboxes.
One of the best ways to do this is to segment your subscribers based on interests and other demographics. You may also want to segment by location or age to better target your email campaigns. These strategies will help you build a successful marketing strategy and provide a plethora of opportunities to send relevant content to your subscribers.
If you’re just starting out, it may be worth your while to purchase an email list management software tool. These are convenient and easy to use, and allow you to quickly and easily clean up your list. Some email list management solutions offer features that will help you manage your email lists and track your campaign performance.
You may have heard of email marketing software like MailerLite. These tools will allow you to create unlimited email lists and segment your subscribers based on age, location, and other relevant factors. You can even create custom email campaigns based on certain events like holidays or birthdays. These tools also allow you to segment by interests like gender, age, and location to target subscribers more effectively.
It’s no secret that email is still one of the most cost-effective marketing channels. One dollar spent on email marketing will yield around $40 in return. It’s important to create and maintain a strong relationship with your subscribers so that you can take advantage of the many benefits email has to offer. Here are five easy ways to keep your subscribers engaged.
The best way to measure the effectiveness of your email marketing strategy is to analyze your subscriber list. You can do this by checking your open rates, bounce rates, and other metrics. You can also take the extra step of asking for feedback. These metrics will allow you to identify which subscribers are most interested in your email messages.
Segment subscribers by interests and/or needs
Using segmentation to send messages to your subscribers is a smart way to reach your audience and deliver the right messages at the right time. Segmentation can also help you better understand your audience and create a more personalized email. Segmenting allows you to create email content that is relevant to your subscribers, which can help improve your open rates.
You can segment your subscribers based on their interests, purchases, and behavior. For example, if you’re a food blogger, you can send recipes to people who are interested in cooking healthy meals. You can also create segments based on your subscribers’ dietary needs. Using segmentation can help you reach the right audience, increase your open rates, and drive conversions.
Segmentation can also be done based on your subscribers’ demographics. Your subscribers’ age, gender, ethnicity, and income are just some of the data points you can use to segment your list.
You can also segment your subscribers based on their locations. Robert Paul Properties, for example, asks subscribers in their signup form about their location. Then, they’re assigned a corresponding interest group.
You can also create a segment based on your subscribers’ past purchases. For example, Under Armour could send promotional emails to female subscribers. They could also send emails to male subscribers if they have bought women’s products in the past.
For example, an eCommerce store selling pet supplies might have different subscription preferences than a news website. You can also use segmentation to target subscribers who are new to your list. Then, you can send educational emails to your subscribers.
Segmentation can be automated or manual. Automated segmentation allows messages to be sent automatically. You’ll receive a tag for each subscriber that you tag, which can help you easily organize your contacts. You can also use a segmentation rule to automatically add subscribers to your segment. Adding subscribers to a segment is only possible when they meet the rules you set.
Email segmentation is one of the best ways to target your subscribers. Using this strategy can help you send relevant emails, improve your open rates, and drive conversions.
Craft an engaging, conversion-focused email
Using stunning images, a well-thought-out design and a solid call to action is the key to a successful email campaign. Having an engaged email list will reduce spam complaints and increase conversions. You need to make sure that your emails are as easy to read as a desktop version.
Using a design grid in your email is a must. These grids help consumers to find the information they need. This is particularly important when you are designing an email that will be delivered on a mobile device. In fact, according to HubSpot, 46% of emails are read on mobile devices. This is a huge deal because it means that you are reaching a segment of your audience that may not have access to the internet.
A call to action or CTA should be present in every email. The best way to do this is to use a button that is clickable. A clickable button is far more effective than simply a hyperlink. The button should be of a different color to distinguish it from the rest of the email. A CTA that has a different purpose will also help to increase conversions.
There are many ways to do this. Some companies utilize A/B testing to see what works best. Others may use a small test group to try out different CTA designs. You might want to include a CTA that is more of a link to a specific product. Another idea is to include a button that links to an insightful resource. You can also include a CTA button in your email signature.
The most important part of this whole process is to learn more about your audience. In order to produce an email that will increase your conversion rate, you need to know who you are writing for and what they want from your emails. You also need to write emails that speak directly to your audience. This will increase your conversions and help you to grow your business. The secret to crafting an engaging email is to use your own personality to engage your subscribers and show them that you understand them.
Track performance metrics on your email list
Whether you’re launching a new campaign or tweaking your existing one, tracking performance metrics on your email list will give you a clear picture of how your campaign is going. If you find that the numbers aren’t working for your business, you might want to consider making some changes to your email marketing strategy.
There are many metrics you can track on your email list. Some of them will be specific to the type of email campaign you are running. Others are more general and will give you a more accurate picture of your overall email marketing performance. Some metrics are important to track every month and others should be reviewed weekly.
One of the first metrics you should measure after sending an email is the delivery rate. This is the percentage of emails that reach the inbox instead of getting delivered to the junk or spam folder. A low delivery rate can indicate a deliverability problem. If your delivery rate falls below 97%, you may want to consider improving your email strategy.
Another important metric to measure is your email click-through rate. This rate shows you how many people clicked on a link in your email and subsequently opened it. It can tell you how well your subject line and content work together. If you have a subject line with few clicks, this could indicate that the email isn’t working for you.
The unsubscribe rate is also important to measure. If your unsubscribe rate is high, you may want to change the way you’re sending emails or add personalization to them. You may also need to consider reducing the number of emails you send to your list.
You can also track how much revenue per email you’re earning from your emails. You can calculate this metric for a specific campaign or for your entire email marketing strategy. The amount of revenue per email can be calculated for a specific time period or for the overall email marketing strategy.
You can also track read rate, a metric that shows how many of your emails were opened. If the email didn’t get opened, this can indicate that the content wasn’t valuable enough or that the customer wasn’t able to find what they were looking for.
We would be happy to provide our services in the creation of high-performing emails and anything else related to digital marketing. Contact GB Digital Today!