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If you aren’t sure what a Content Audit is, read on. It is a systematic approach to reviewing your content assets to identify content issues. The process will vary depending on the scope of the audit, and you can use as few or as many data points as you need to achieve your goal.
How to Run Content Audit?
In order to create a content audit, you will need to compile information on the content of your website. This information falls into two buckets: informational data and action items. The former provides you with objective facts about your content. This data can be collected by hand or automatically. Once you’ve collected the necessary information, you can use it to create a prioritizer.
A content audit can be conducted for a variety of reasons, but there’s no one right way to go about it. Depending on the reasons for the audit, you should tailor the audit to suit your needs. For example, if you’re a news site, you might want to create a different audit than if you’re creating a blog or an e-zine.
Besides being useful for identifying content gaps and ineffective content, a content audit will help you identify the most effective content assets. In addition, it will also help you determine whether there’s any content that’s more relevant to your customers’ needs. This way, you can identify the areas that need to be improved.
Performing a content audit is a time-consuming process, but it’s essential if you want to build your brand, improve your team’s output, and increase traffic to your website. A content audit will identify areas that need adjustments, identify where your content performs better, and optimize it for your specific goals. It will also reveal opportunities for verticalization, which will benefit your content strategy.
The next step in the content audit is to identify the goals of your content. It’s important to clearly state your goals and determine the performance metrics for your content. These goals may include clicks, views, and bounce rates. Then, you can evaluate the content against these goals, along with your business objectives.
Create a List of Your Content Assets
During your content audit, you will want to create a document that details your content and assets. You can categorize your assets in a spreadsheet by category and include information on their status. You can then use this document to make future content audits.
Your content audit will also reveal which pieces of content are underperforming or need improvement. It’s important to determine if the content is still converting or needs to be updated. If it is, you can reuse it as part of your content marketing strategy. Examples of this kind of content include FAQs, success stories, and general information about your business. In addition, you can use your content audit to identify pages that are underperforming and outdated. These pages may include blog posts that contain outdated information, outdated statistics, and important articles that lack relevant content.
Before you start your content audit, you should consider your business goals. Once you have determined which metrics are important to your website, you can begin cataloging your content by author, page format, and buyer’s journey stage. After this, you can assign statuses to content assets, prioritize tasks, and set goals for improvement. Your content audit should be revised at least once a year to ensure that your content meets your goals.
Performing a content audit is a great way to improve your content and improve your business. The right optimization will increase your content’s long-term value. It can work for different platforms, devices, and contexts. By doing a content audit regularly, you will be able to identify content that needs tweaking or can be reused for new purposes.
Create a List of Content Issues to Identify
Before you start a content audit, determine how many data points you will need to collect. This number depends on the complexity of your content audit and the goals you have for it. While it’s helpful to collect as many data points as possible, it is better, to begin with, a smaller set to make sure that you don’t overwhelm yourself.
You’ll want to keep track of how often you’ve shared your content and what social networks it’s been shared on. This information will help you determine whether your content is reaching its full potential and if you’re using the most effective content marketing strategies. If you’re not seeing the results you want, you can make adjustments to your content marketing strategy.
If your content is performing well, it may not need to be updated. In fact, you can reuse it as part of your content marketing strategy. Examples of evergreen content include success stories, FAQs, and general information about your business. However, it is also important to review underperforming pages. This could be anything from outdated blog posts to important articles with outdated information.
Address Content Issues
Content audits can be a valuable tool in your content marketing strategy. They can help identify content gaps that relate to your customers’ buying cycles. They can also uncover redundant pages and reveal ideas for future content. A content audit is more than a simple inventory of your content assets; it’s a comprehensive analysis that can give your content marketing strategy a boost.
An audit will reveal broken links, missing metadata, and other problems that hinder search visibility and usability. It will dig through your entire content library and reveal whether it’s serving your business or falling flat. It can help you optimize existing content and increase search visibility. It can also reveal opportunities to improve your SEO.
In addition to these small-scale problems, a content audit can also reveal large-scale patterns in your content. For example, if the same type of content is experiencing the same problem across different pages, it’s possible that there is a template mismatch or a workflow issue that needs to be addressed. By identifying these patterns, you’ll be able to address your content issues in a systematic way.