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There are a number of elements that should be consistent across every page on your website. The headline is the most important part of your landing page, as it will capture the attention of visitors for the first eight seconds. This headline should match the message of your ad or website. The copy on your landing page is just as important and should focus on the benefits and solutions of your product or service.
Designing a landing page
Landing pages are a great way to improve email signups, drive sales, or improve your paid advertising campaigns. The key to a successful landing page is a well-defined call-to-action or CTA. It should be tied to the goal of the page, and be supported by other elements on the page. If your CTA is not clear or compelling, customers will not take action.
A well-designed landing page can look very attractive without being overdone. An attractive design will hook a visitor’s attention and let them learn more about the product. In this example, the page for Close’s CRM software is elegant and inviting. The copy and the images complement the landing page design rather than competing with each other.
Creating a visual hierarchy
There are many ways to create a visual hierarchy on a landing page. One of them is to place important calls to action along common view paths. Another way to create a visual hierarchy is to make sure that your elements aren’t overcrowded or ineffective. A simple blur test in Photoshop can help you find the right balance.
A visual hierarchy helps people understand what’s important on a page. It also helps them determine where to look first. The goal is to create a page that draws the eye naturally and logically.
Creating a call-to-action
Creating a call-to-action is a critical component of an ideal landing page. It is intended to prompt visitors to complete an action, such as buying a product or service. In order to do this, you should think about the problems that your target audience has and use this information to create an appropriate call-to-action button. If your website is new or small, this area should be in the lower right-hand corner of the page.
Customers are looking for solutions to their problems. Providing free trials is a great lead generation strategy. However, it is imperative to be careful when using this lead-generation technique. While free trials are highly effective, they can lead to a high bounce rate.
Creating a call-ready button
Creating a call-ready button on an ideal landing page can help you convert more visitors. However, you should take care when determining the font for this button. You want to make sure it stands out, but not so much that it becomes difficult to read. Additionally, you should use negative space around the button to help it stand out.
The best colors for call-to-action buttons are red, green, orange, and yellow. Red sends a message of urgency. Green, on the other hand, conveys a sense of peace, which is ideal if you’re selling a product related to psychology. Likewise, orange and yellow are happy colors, which make them more appealing to prospects and more likely to push them through the conversion process. Avoid using black, white, or brown as these colors don’t inspire emotions and aren’t sufficient to motivate prospects to take action.
Using social proof
Social proof is important for your eCommerce website, but it’s not enough to simply list the latest social media posts. Your site needs to be able to demonstrate the value of your product or service. The social proof you provide should be visible above the fold and included on the destination page. Using social proof on your landing page can make it easier for your visitors to purchase your product or service.
You can get social proof by monitoring how your brand is being mentioned on social media. For example, you can use social inbox, a Twitter mention tracking tool, to keep track of every positive mention of your brand.