Gerald has built his digital marketing experience dating back to the early 1990’s. He’s created large transactional websites for respected brands in the publishing, travel, retail, energy exploration, manufacturing, and SaaS industries. This includes brands in the business-to-business (B2B), business-to-consumer (B2C) and direct-to-consumer (D2C) spaces and has entailed mastering online advertising (SEM), search engine optimization (SEO), email marketing, email marketing, customer relationship management (CRM) platforms, reviews, lead generation, retention and loyalty programs. Effectively, the whole customer journey.
Gerald’s a big believer in entrepreneurship, business ownership, and the do-what-it-takes culture. He knows what it takes to attract, secure and grow rounds of outside investment. He knows first hand that actions and posting results are the only path to creating lasting value and success: Execution is key. And, so, Gerald has spent his entire career executing and teaching others the “what” and the “when” of digital marketing culminating in the creation of GB llc in 2012..